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Here weíll be sharing our latest news and research insights.

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The Net Promoter System on a napkin

If you are unfamiliar with The Net Promoter System, then this animation is for you.

dotted lineNRS launch combined audience reach figures for print and web

The National Readership Survey has introduced combined audience reach figures for print magazines and websites. The figures are available in monthly, weekly and daily formats (where applicable) and show that, on average, the combined reach is 20% higher when websites are included than for magazines alone.

Our own New Scientist reaches 445,000 readers per week across the two platforms. The new figures go a long way to quantify the importance of multi-channel marketing for maximum impact.

For more information, read the Association of Online Publishers article.

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Information obesity and effective data eating plans

FriesA segmentation study by research agency TNS has identified 5 categories for how people consume information. These range from ‘fast foodies’ who consume only neatly packaged, lightweight treats to ‘fussy eaters’ who rely on intuition and are very choosy about what they pay attention to. This is all based on the theory of ‘information obesity’: that many of us are consuming too much information for our health! Find out more about the categories here.

Most of us can relate to the idea of information overload, especially at work. But how do people working in different professions access, consume and distribute information? This can vary dramatically by market from hairdressers who require bite-size chunks of information about products to pass on to customers, to chemicals professionals who require in-depth reports from highly trustworthy sources.

Bespoke research amongst your target audience can help you communicate with customers in way they desire to ensure your message stands out. Contact us to find out more.


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Mobile device and social media usage amongst professionals

picture of phoneWith so many statistics bouncing around the web about mobile device and social media usage, it can be difficult to know whatís useful and what isnít. The real value lies in understanding your target audience as best you can.

We regularly run research studies of business professionals to find out how they are using social media.

In 2011, we found that 62% of all professionals use Facebook and 76% use YouTube. As you'd expect, this varies substantially by market sector. A massive 92% of hairdressing professionals are Facebook users, whilst 90% of our science enthusiast audience watch videos on YouTube.

Our findings around mobile device ownership show that tablet computer usage has increased dramatically from 6% to 16% year on year. Further, 20% of professionals are using work-related applications on their mobile devices.

Exploring results from your own target audience is essential if you are planning to use social media or implement a mobile strategy to get closer to your customers.

Contact us to find out more about these stats or how our Buyer behaviour, product and market trends research could help you in understanding your customer base.

dotted line Farmersí information sources

picture of cow Farmers are sometimes perceived as slow adopters of technology, but a recent survey found that over four-fifths of farmers now have access to the web. Agridata 2011, conducted by JT Research, identified that digital media is increasingly used alongside print media and face-to-face interactions to help farmers run their businesses.

Looking at the figures in more detail, approximately 90% of larger farms have Internet access. 77,000 farms use the web for the farm business and 42,000 farmers are using agricultural websites regularly. Overall internet use is up 13% from when this research was last conducted in 2007.

What does this mean for companies looking to target the agriculture market? Get online is the obvious answer, but itís also important to consider that farmers are discerning in their information sources and will be looking for the best return on investment for their time spent online. Find out about the information sources they use at Fwi.co.uk

There is also a vibrant young farming community who participate in events such as the NFYFC Annual Convention Ė can you create engaging content which they can share through social networks and online groups? Conducting hot topic research is a great way of creating content and positioning your brand as a thought leader.

Contact us to find out more about hot topic or brand awareness research.


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Research audiences in the following business sectors:

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• Aerospace • Agriculture • Banking
• Chemicals• Hairdressing • Optical
• Personnel • Property • Science
• Social Care