Blog

Here we’ll be sharing our latest news and research insights.

Mobile device and social media usage amongst professionals

23rd January 2012

With so many statistics bouncing around the web about mobile device and social media usage, it can be difficult to know what’s useful and what isn’t. The real value lies in understanding your target audience as best you can.

We regularly run research studies of business professionals to find out how they are using social media.

In 2011, we found that 62% of all professionals use Facebook and 76% use YouTube. As you'd expect, this varies substantially by market sector. A massive 92% of hairdressing professionals are Facebook users, whilst 90% of our science enthusiast audience watch videos on YouTube.

Our findings around mobile device ownership show that tablet computer usage has increased dramatically from 6% to 16% year on year. Further, 20% of professionals are using work-related applications on their mobile devices.

Exploring results from your own target audience is essential if you are planning to use social media or implement a mobile strategy to get closer to your customers.

Contact us to find out more about these stats or how our Buyer behaviour, product and market trends research could help you in understanding your customer base.

Farmers’ information sources

1st December 2011

Farmers are sometimes perceived as slow adopters of technology, but a recent survey found that over four-fifths of farmers now have access to the web. Agridata 2011, conducted by JT Research, identified that digital media is increasingly used alongside print media and face-to-face interactions to help farmers run their businesses.

Looking at the figures in more detail, approximately 90% of larger farms have Internet access. 77,000 farms use the web for the farm business and 42,000 farmers are using agricultural websites regularly. Overall internet use is up 13% from when this research was last conducted in 2007.

What does this mean for companies looking to target the agriculture market? Get online is the obvious answer, but it’s also important to consider that farmers are discerning in their information sources and will be looking for the best return on investment for their time spent online. Find out about the information sources they use at Fwi.co.uk

There is also a vibrant young farming community who participate in events such as the NFYFC Annual Convention – can you create engaging content which they can share through social networks and online groups? Conducting hot topic research is a great way of creating content and positioning your brand as a thought leader.

Contact us to find out more about hot topic or brand awareness research.