We have experience in researching business professionals in the following industries:

Aerospace
As publishers of leading aerospace titles Flight International and Airline Business we can reach 64,000 business decision makers within the aerospace and aviation industries including CEOs, presidents, MDs, directors, engineers, pilots and managers within airlines and suppliers to the aerospace industry. We have previously worked with SITA to compile their annual Airline and Airport IT Trends and we have also carried out an advertising effectiveness survey for ANZES.

Agriculture
We are in a great position to help you research the agricultural market with access to 58,000 farmers including livestock and arable farmers through our association with leading agricultural brands such as Farmers Weekly, Crops and Poultry World. Reed Business Insight have carried out brand perception studies for companies such as Firestone and Agco in the agricultural market.

Banking
Our databases of over 250,000 banking and finance professionals from our banking directory Bankers Almanac, allows us to gain insight into the financial sector. Among other things, we have undertaken new product development and customer satisfaction research on behalf of clients in the banking sector with clients such as HSBC.

Chemicals
Our database of 25,000 chemical industry professionals provides clients with access to the business decision makers required for your research project. Our database, taken from our chemical publications including ICIS Chemical Business and ICIS Chemical Business Americas allows you to select by company type and job function. Reed Business Insight have undertaken many projects within the chemicals sector for clients such as Bayer Material Science, Hexion Chemicals and Celerant Consulting.

Electronics
Our databases give us access to 43,000 electronics professionals including manufacturers, suppliers and users of electronic components made up of subscribers to Electronics Weekly. You can select by company type, job function and purchasing responsibility so you can easily identify the people who have the answers you need. Clients we have worked with to date include Outsource World, Hammer Storage and Analog Devices.

Hair & Beauty
Reed Business Insight can help you research the health and beauty market thanks to our database of 24,000 owners, partners, managers, directors, creative directors, head and senior stylists within hairdressing and beauty salons. We have undertaken research projects on behalf of clients such as Wella and Bettertons.

Hospitality
Reed Business Insight have carried out many research projects within the hospitality sector. Access to the extensive databases from Caterer and Hotelkeeper and Caterersearch.com means that Reed Business Insight can reach 40,000 catering and hospitality professionals including chefs, owners, managers and buyers within hotels, restaurants, pubs and contract caterers. Our hospitality clients to date include Nestle, 3663, Electrolux and Gram as well as Colliers Robert Barry and Villeroy & Boch and many more. Our hospitality clients include Nestle, Electrolux, and Gram as well as Colliers Robert Barry who wanted to understand more about their brand perception amongst hotel and pub owners in the UK and Villeroy & Boch who needed to understand the effectiveness of their latest advertising campaign which launched a new line of tableware.

IT
Reed Business Insight have considerable expertise in conducting research projects in the IT sector. We have access to a database of more than 94,000 IT professionals responsible for IT systems analysis, programming and networking within IT departments in companies across the UK. We are able to reach these contacts through Computer Weekly, users of ComputerWeekly.com and via MicroScope the title for the IT channel.

We have carried out a number of projects for leading technology suppliers such as BT, Vodafone, IBM, HP and Microsoft.

Optical
Through our links with Optician magazine, we can reach over 6,000 eye care professionals. Previous experience in the optical sector includes working with a client who wanted to assess the customer requirements of optical glazing suppliers amongst their target audience an clients have included CIBA Vision, Carl Zeiss and Continental Eyeware.

Personnel & Training
We have access to 50,000 personnel, HR and training directors, department heads, officers and advisors working within companies employing 100+ employees in the UK. Our links with leading industry journals such as Personnel Today and XpertHR allow us unique access to this market. Previous clients within this market include ADP, Red Letter Days and HAS. If your business targets decision makers within HR then contact us now to discuss how we can help you get the answers you need.

Property
Our databases of 22,000 property professionals provides property clients with access to the business decision makers required for your research project. These contacts, taken from our property publications including Estates Gazette allows you to reach chartered surveyors, property developers and investors, local authorities, architecture and construction companies. Clients to date within this sector include PSD and Man Bites Dog.

Road Transport
With our sister publications in the road transport market such as Commercial Motor, Motor Transport and Truck & Driver, we have access to 50,000 owners and suppliers of commercial vehicles. We recently carried out a study for a well known motor manufacturer of commercial vehicles who were looking to understand how their brand and those of their competitors are perceived by buyers of commercial vehicles. They also wanted to understand the importance of the role of dealer in the final purchase decision. Reed Business Insight has worked with clients such as Mercedes Benz and Isuzu in the past.

Science
Through our links with New Scientist magazine and website, we can reach worldwide over 175,000 professionals working in science and those with an interest in science. We have carried out a number of projects in this sector with client such as Microsoft and SRG.

Social Care
If your research need requires input from social care workers then we can help. Our database of 90,000 social workers and other social care professionals from Community Care magazine will deliver the audience you need to reach to meet your research objectives.

Travel
Reed Business Insight has a proven track record of conducting research in the travel sector. We have access to a database of more than 22,000 travel agents and tour operators from the database of Travel Weekly and Travolution. Our travel industry clients include Visit Pennsylvania, Tourism Massachusetts and the Moroccan Tourist Office.

One of our clients wanted to understand the views of travel agents booking holidays within a specific region, the perceived benefits of travelling to a particular area and any reasons that might discourage agents from selling holidays for that destination.  Clients to date have included South African Airways, Gold Medal Travel and Intercontinental Hotels.

Utilities
With more than 3000 directors or managers in UK utility companies sourced from the readers of Utility Week, we can help any business looking to undertake research among professionals within the UK utility industry.

Utility Week