Business Sectors
Aerospace
As publishers of leading aerospace titles Flight International and Airline Business we can reach 64,000 business decision makers within the aerospace and aviation industries including CEOs, presidents, MDs, directors, engineers, pilots and managers within airlines and suppliers to the aerospace industry. We have previously worked with SITA to compile their annual Airline and Airport IT Trends and we have also carried out an advertising effectiveness survey for ANZES.
Agriculture
We are in a great position to help you research the agricultural market with access to 58,000 farmers including livestock and arable farmers through our association with leading agricultural brands such as Farmers Weekly, Crops and Poultry World. Reed Business Insight have carried out brand perception studies for companies such as Firestone and Agco in the agricultural market.
Banking
Our databases of over 250,000 banking and finance professionals from our banking directory Bankers Almanac, allows us to gain insight into the financial sector. Among other things, we have undertaken new product development and customer satisfaction research on behalf of clients in the banking sector.
Chemicals
Our database of 25,000 chemical industry professionals provides clients with access to the business decision makers required for your research project. Our database, taken from our chemical publications including ICIS Chemical Business and ICIS Chemical Business Americas allows you to select by company type and job function. Reed Business Insight recently undertook a project within the chemicals sector for a client who wished to gain a better understanding of their position within the materials production sector.
Construction
Reed Business Insight can give you access to 38,000 construction and building professionals via our sister publications Contract Journal and Plant Manager's Journal and our exhibition SED. Our database is made up of directors and managers in civil engineering, building contractors, construction management and subcontractors, plant hire companies, heating and ventilation contractors and local government officers.
Projects undertaken in the construction sector include an assignment for a client who were looking to understand the effectiveness of their latest advertising campaign which aimed to raise awareness of their brand and their latest recruitment drive amongst those who may potentially consider working for the company. We have also carried out work for a website for construction professionals who were looking to gain a better understanding of the profile of visitors to their website.
Electronics
Our databases give us access to 43,000 electronics professionals including manufacturers, suppliers and users of electronic components made up of subscribers to Electronics Weekly. You can select by company type, job function and purchasing responsibility so you can easily identify the people who have the answers you need.
Hair & Beauty
Reed Business Insight can help you research the health and beauty market thanks to our database of 24,000 owners, partners, managers, directors, creative directors, head and senior stylists within hairdressing and beauty salons. We can reach these contacts thanks to our association with brands such as Hairdressers Journal, Health & Beauty Salon and Salon International.
Hospitality
Reed Business Insight have carried out many research projects within the hospitality sector. Our databases allow us to reach 40,000 catering and hospitality professionals including chefs, owners, managers and buyers within hotels, restaurants, pubs and contract caterers as a result of our relationships with key media brands in this sector including Caterer & Hotelkeeper and CatererSearch. Our hospitality clients include Nestle, Electrolux, and Gram as well as Colliers Robert Barry who wanted to understand more about their brand perception amongst hotel and pub owners in the UK and Villeroy & Boch who needed to understand the effectiveness of their latest advertising campaign which launched a new line of tableware.
IT
Reed Business Insight have considerable expertise in conducting research projects in the IT sector. We have access to a database of more than 94,000 IT professionals responsible for IT systems analysis, programming and networking within IT departments in companies across the UK. We are able to reach these contacts through our sister title Computer Weekly and users of our website computerweekly.com.
We have carried out a number of projects for leading technology suppliers such as Vodafone, IBM and Microsoft. We also worked with HP who wanted to understand more about the opinions of IT directors and managers about attitudes towards IT simplification and Siemens who wanted to understand more about IT professionals' views about convergence technologies.
Optical
Through our links with Optician magazine, we can reach over 6,000 eye care professionals. Previous experience in the optical sector includes a client who wanted to assess the customer requirements of optical glazing suppliers amongst their target audience.
Personnel & Training
We have access to 50,000 personnel, HR and training directors, department heads, officers and advisors working within companies employing 100+ employees in the UK. Our links with leading industry journals such as Personnel Today allow us unique access to this market. If your business targets decision makers within HR then contact us now to discuss how we can help you get the answers you need.
Property
Our databases of 22,000 property professionals provides property clients with access to the business decision makers required for your research project. Our database, taken from our property publications including Estates Gazette allows you to reach chartered surveyors, property developers and investors, local authorities, architecture and construction companies. Reed Business Insight recently undertook a project within the property sector for a client who wished to gain a better understanding of the attitudes and opinions of property maintenance managers about the state of British property portfolios.
Road Transport
With our sister publications in the road transport market such as Commercial Motor, Motor Transport and Truck & Driver, we have access to 50,000 owners and suppliers of commercial vehicles. We recently carried out a study for a well known motor manufacturer of commercial vehicles who were looking to understand how their brand and those of their competitors are perceived by buyers of commercial vehicles. They also wanted to understand the importance of the role of dealer in the final purchase decision.
Science
Through our links with New Scientist magazine and website, we can reach worldwide over 595,000 professionals working in science and those with an interest in science. Previous experience in this sector includes understanding information needs, market structure and industry salary and benefits across Europe and America.
Social Care
If your research need requires input from social care workers then we can help. Our database of 90,000 social workers and other social care professionals from Community Care magazine will deliver the audience you need to reach to meet your research objectives.
Travel
Reed Business Insight has a proven track record of conducting research in the travel sector. We have access to a database of more than 20,000 travel agents and tour operators from the database of Travel Weekly and Travolution. Our travel industry clients include Visit Pennsylvania, Tourism Massachusetts and the Moroccan Tourist Office.
One of our clients wanted to understand the views of travel agents booking holidays of a specific region and the perceived benefits of travelling to a particular area and any reasons that might discourage agents from selling holidays for that destination.
Utilities
With more than 3000 directors or managers in UK utility companies sourced from the readers of Utility Week, we can help any business looking to undertake research among professionals within the UK utility industry.
