Meet the team
How do you know if you want to work with us? Here are our values:
Passionate about research
You’ll be working with people who care about what they do
B2B experts
Professionals are hard to recruit for research. We know how
Independent professional service
All our research is collected professionally and reported in an unbiased manner
Voice of the customer
We give you the chance to hear what your end users think
Actionable results
Your time is precious so we deliver clearly actionable results
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Diane Lewis

With 20+ years research experience, Diane runs the team of highly specialised research and user experience professionals. She has a BSc in Statistics from Bath University and is experienced in all types of quantitative and qualitative methodologies.
Personal passion:
An enthusiastic tennis player and cyclist
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Nick Watt

Nick has 15 years experience in b2b research which has recently been in the hospitality, banking, agricultural and aerospace markets. He is also interested in and knowledgeable about UX and user interface development.
Personal passion:
The team’s answer to Jamie Oliver; an eager cook and food blogger
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Christine Velen

With a BSc in Psychology from the University of York, Christine has worked in research for 15 years. She has particular expertise in the global chemicals and HR markets, as well as customer experience, satisfaction and retention initiatives.
Personal passion:
A fan of Prosecco, wildlife photography and gadgets
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Dan Hopper

Dan has 12 years of experience in research across a range of markets, recently specialising in HR, agriculture and property markets. He is also very knowledgeable about online research techniques and running employee satisfaction initiatives.
Personal passion:
Rock music and cricket. Though rarely together
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Jessica Hall

Jessica has been working in research for 8 years, recently focusing on the banking, aerospace and science markets. She also specialises in user experience techniques and has recently completed a MSc in User Interaction Design.
Personal passion:
Cats, wine and holidays
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Kevin Puttock

With a degree in Marketing from the University of Plymouth and 8 years research experience, Kevin has recently conducted research in the social care, property, HR and chemicals markets. He is also knowledgeable about employee satisfaction initiatives.
Personal passion:
Wildlife obsessive and environmentalist
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Andy Jones

Andy holds an honours degree in Business Management from the University of Surrey which included a work placement with IBM. He has a special interest in customer loyalty initiatives, having recently run a large continuous quantitative loyalty study.
Personal passion:
A real ale connoisseur and blogger
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Gurur Sarbanoglu

Having completed an honours degree in Portuguese and Spanish at the University of Nottingham, Gurur went on to study a Masters in Screenwriting at Boston University. His research experience includes projects in the optical, hair, HR and chemicals markets.
Personal passion:
The official team film buff
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Josey Griffiths

As a PA / research assistant, Josey controls the team’s administration and ensures that everything is running smoothly. She has several years of experience at Reed Business Insight.
Personal passion:
A domestic goddess who enjoys a night out
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